B.com. Advertising & Brand Management,Highlights, Entrance Exam, admission, Eligibility, Duration, Selection Criteria, How to Apply, Application Form, Application Process, fee, Syllabus,Salary and Jobs,career opportunities
B.Com. Advertising and Brand Management is a three-year undergraduate program that focuses on advertising and branding concepts and their application in the business world. The course is designed to provide students with an understanding of the fundamental principles of advertising and branding, as well as practical skills to apply those principles in real-world situations.
Here are some highlights of the B.Com. Advertising and Brand Management program:
B.Com. Advertising and Brand Management Entrance Exam:
The entrance exam may vary from institution to institution. Some colleges may have their own entrance exams, while others may consider the scores of national-level entrance exams like CLAT, AILET, and LSAT.
B.Com. Advertising and Brand Management Admission:
Students who have completed their 10+2 or equivalent examination in any stream from a recognized board are eligible to apply for this course.
B.Com. Advertising and Brand Management Eligibility:
The eligibility criteria may vary from institution to institution. However, in general, students should have a minimum of 50% aggregate marks in their 10+2 examination.
B.Com. Advertising and Brand Management Duration:
The course duration is three years, which is divided into six semesters.
B.Com. Advertising and Brand Management Selection Criteria:
The selection process may vary from institution to institution. However, in general, students are selected based on their performance in the entrance exam and/or their 10+2 examination.
B.Com. Advertising and Brand Management How to Apply:
Students can apply for the course by filling out the application form available on the college website or at the admission office of the institution.
B.Com. Advertising and Brand Management Application Form:
The application form may require students to provide their personal details, academic qualifications, and other relevant information.
B.Com. Advertising and Brand Management Application Process:
The application process may include submitting the application form along with the required documents and paying the application fee.
B.Com. Advertising and Brand Management Fee:
The fee for the B.Com. Advertising and Brand Management program may vary from institution to institution. However, in general, the fee may range from INR 50,000 to INR 2,00,000 per annum.
B.Com. Advertising and Brand Management Syllabus:
The syllabus of the B.Com. Advertising and Brand Management program may include topics such as Principles of Advertising, Brand Management, Consumer Behavior, Media Planning, Sales Promotion, Public Relations, and Event Management.
B.Com. Advertising and Brand Management Salary and Jobs:
The starting salary for graduates of B.Com. Advertising and Brand Management may range from INR 2,00,000 to INR 4,00,000 per annum. Graduates can work as Advertising Executives, Brand Managers, Marketing Managers, Public Relations Officers, Event Managers, and Sales Promotion Executives.
B.Com. Advertising and Brand Management Career Opportunities:
Graduates of B.Com. Advertising and Brand Management can work in various industries such as Advertising Agencies, Branding Companies, Marketing Firms, Public Relations Firms, Media Houses, and Event Management Companies. They can also pursue higher studies such as MBA in Marketing or Advertising.
B.Com. Advertising & Brand Management is a Bachelor level course. In this course Advertising and Brand Management contract with the manner, as well as students can understand how the business firms office in progress to achieving these standards. The course qualify the students by proper estimate of the practical display and theoretical concepts. B.Com. Advertising & Brand Management course covers a deep study of the several planning wars. Advertising & Brand Management involving sales promotion, are an integral part of the course at the undergraduate level. Bachelor of Commerce in Advertising & Brand Management is generally 3-academic year degree program. And its syllabus is divided into 6-semesters.
B.Com. Advertising & Brand Management Career Types:
NOTE:- Every college issues a list of documents required. Make sure you have all documents on this list when you apply. Remember to take attested photocopies of all the above. Don't forget to take with you the amount to pay for fees in cash or demand draft.
Given below are few of the important highlights of the program.
Program Full Name | Bachelor of Commerce in Advertising and Brand Management |
Program Level | Bachelor Degree Courses |
Duration of the Program | 3 Years |
Examination Type | Semester |
Eligibility | 10+2 With Commerce Minimum 50% Marks From a Recognised Board |
Admission Process | Entrance Exam and Merit Based |
Average Program Fee | Upto Rs. 1 Lakh |
Syllabus of Management as prescribed by various Universities and Colleges.
Paper Code | Subjects of Study |
1 | Fundamentals of Advertising I |
2 | Advertising and Marketing |
3 | Advertising |
4 | Advertising and Society |
5 | Comparative Study of Advertising with Sales Promotion |
6 | Public Relations |
7 | Publicity |
8 | and Personal Selling |
9 | Five Players of Advertising (Wells Burnett) Current Issues in Advertising |
10 | Fundamentals of Branding |
11 | Introduction |
12 | Brand Perspectives |
13 | Stages of Brand Evolution |
14 | Brand and Consumers |
15 | Customer Loyalty Brand Development Index & Category Development Index (BDI & CDI) Valued Discrimination (Strategy for Building Superior Brands) |
16 | Graphic Designing I |
17 | Power Point |
18 | Quark Express |
19 | Fundamentals of Advertising II |
20 | Types of Advertising |
21 | Consumer Behaviour |
22 | Objectives of Advertising (DAGMAR Approach) |
23 | Laws of Branding |
24 | Introduction to Laws of Branding: |
25 | 1. The Law of Expansion |
26 | 2. The Law of Contraction |
27 | 3. The Law of Publicity |
28 | 4. The Law of Advertising |
29 | 5. The Law of the Word |
30 | 6. The Law of Credentials |
31 | 7. The Law of Quality |
32 | 8. The Law of the Category |
33 | 9. The Law of the Name |
34 | 10. The Law of Extensions |
35 | 11. The Law of Fellowship |
36 | 12. The Law of the Generic |
37 | 13. The Law of the Company |
38 | 14. The Law of Sub brands |
39 | 15. The Law of Siblings |
40 | 16. The Law of Shape |
41 | 17. The Law of Colour |
42 | 18. The Law of Borders |
43 | 19. The Law of Consistency |
44 | 20. The Law of Change |
45 | 21. The Law of Mortality |
46 | 22. The Law of Singularity |
47 | Graphic Designing II |
48 | Corel Draw |
49 | Creation of logo & print advertisements by using Corel Draw |
50 | Advertising Media & Media Planning |
51 | Types of Advertising Media (Features, Merits, Demerits) |
52 | Advertising Media Planning |
53 | Development and Implementation of Media Strategies |
54 | Qualitative Aspects of Media Vehicle, Determining the Relative Cost of Media |
55 | Media Scene in India, Media for Rural Markets, Legal And Social Control on Advertising, ASCI (Code of Conduct) |
56 | Brand Positioning |
57 | Brand Positioning I |
58 | Brand Positioning II |
59 | Positioning Strategy (Meaning) Types of Positioning Strategies |
60 | Positioning Errors |
61 | Brand Repositioning |
62 | Graphic Designing III |
63 | Photoshop (Introductory) |
64 | Creation of print advertisements by using Photoshop image handling |
65 | Advertising Management |
66 | Advertising Department |
67 | Advertising Agency |
68 | Client-Agency Relationship |
69 | Advertising Budget |
70 | Methods of Budget appropriation |
71 | Brand Identity &Valuation |
72 | Brand Identity |
73 | Brand Awareness, Brand Image |
74 | Brand Valuation |
75 | Maintaining Desired Brand Association Brand Elimination |
76 | Graphic Designing IV |
77 | Photoshop (Advanced) |
78 | Creation of print advertisements by using layers & mask (advanced Photoshop) |
79 | Creative Advertising I |
80 | Advertising Research |
81 | Creative Advertising |
82 | Creative Strategy, Unique selling proposition, Creative Brief |
83 | Effective Creativity |
84 | Advertising Theories |
85 | Brand Management |
86 | Stages of Brand Management |
87 | Branding Strategy |
88 | Line Extensions |
89 | Types of Brand Extensions |
90 | Advantages & Disadvantages of Brand Extensions Brand Portfolio |
91 | Graphic Designing V |
92 | 2D & 3D Animation (Introductory) |
93 | Copywriting |
94 | Copywriting for Print |
95 | Visual Communication |
96 | Layout &Design |
97 | Ad. Campaign |
98 | Brand Equity |
99 | Brand Equity (Definition) |
100 | Building Brand Equity |
101 | Assets & Liabilities of Brand Equity |
102 | Measuring Brand Equity |
103 | Managing Brand Equity |
104 | Graphic Designing VI |
105 | 2D & 3D Animation (Advanced) |
Mentioned below are some states in India that offer the program.