MBA in Digital Marketing is a 2-year undergrad program, including basic, a propelled investigation of the methods utilized in the advertising of items or administrations utilizing computerized advancements, for example,
Eligibility:
Vocation Prospects
Advanced Marketing, additionally alluded to as Data-driven Marketing, offers extraordinary profession chances to its alumni, in India just as abroad, because of the expanding significance of Digital Marketing and rivalry in different MNCs and business houses which have devoted computerized promoting groups. Such graduates can get enrolled in driving government and private businesses, in fields like:
NOTE:- Students who are admitted must bring all the original documents to with them to the Institute Campus. Students failing to present all relevant original documents upon request may be denied admission or later told to leave the university.
Given below are few of the important highlights of the program.
Program Full Name | Masters of Business Administration in Digital Marketing |
Program Level | Master Degree Courses |
Duration of the Program | 2 Years |
Examination Type | Semester |
Eligibility | Bachelor's Degree in Relevant Stream From a Recognized University With a Minimum of 50% Marks. |
Admission Process | Entrance Exam and Merit Based |
Average Program Fee | Upto Rs. 1 Lakh |
Syllabus of Management as prescribed by various Universities and Colleges.
Paper Code | Subjects of Study |
1 | Accounting for Business Decisions |
2 | Legal Aspects of Business |
3 | Business Research Methods |
4 | Organizational Behaviour |
5 | Basics of Marketing |
6 | Generic Elective Courses |
7 | Management Fundamentals |
8 | Business Communications Lab |
9 | MS Excel & Advanced Excel Lab |
10 | Selling & Negotiation Skills Lab |
11 | Business, Government & Society |
12 | Foreign Language –I Lab |
13 | Enterprise Analysis – Desk Research |
14 | Marketing Management |
15 | Financial Management |
16 | Human Resource Management |
17 | Decision Science |
18 | Operations Management |
19 | Life Skills Lab |
20 | Geopolitics & The World Economic System |
21 | Business Systems & Procedures |
22 | Computer Tools Lab |
23 | Foreign Language – II Lab |
24 | Industry Analysis – Desk Research |
25 | Strategic Management Enterprise Performance Management Start-up and New Venture Management Summer Internship Project (SIP) Introduction to Digital Marketing & e-Commerce Search Engine Marketing Email Marketing Social Media Marketing –I Digital Branding C |
26 | Managing for Sustainability Dissertation Sales and Distribution Management Social Media Marketing –II Mobile Marketing Web Analytics Affiliate Marketing Online Reputation Management Brand Planning & Consumer Insights |
Mentioned below are some states in India that offer the program.