Students who are talkative, extroverts, make friends easily and have the power to captivate others through their words MBA in Marketing is best for them. You can get a chance to explore several opportunities in promotions, advertisements, entertainment, media, sales or other applied management fields, no matter what your basic interest is because Marketing department is an important department in every field and company.
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NOTE:- Students who are admitted must bring all the original documents to with them to the Institute Campus. Students failing to present all relevant original documents upon request may be denied admission or later told to leave the university.
Given below are few of the important highlights of the program.
Program Full Name | Master of Business Administration in Marketing |
Program Level | Master Degree Courses |
Duration of the Program | 2 Years |
Examination Type | Semester |
Eligibility | Bachelor's Degree in Relevant Stream From a Recognized University With a Minimum of 50% Marks. |
Admission Process | Entrance Exam and Merit Based |
Average Program Fee | Rs. 1 Lakh - Rs. 2 Lakh |
Syllabus of Management as prescribed by various Universities and Colleges.
Paper Code | Subjects of Study |
1 | Human Resource Management |
2 | Business Communication |
3 | Information Technology Management |
4 | Organization Effectiveness & Change |
5 | Management Science |
6 | Economic Environment of Business |
7 | Financial Management |
8 | Management Accounting |
9 | Production & Operations Management |
10 | Marketing Research |
11 | Management of Information System |
12 | Business Ethics & Corporate Social Responsibility |
13 | Strategic Analysis |
14 | Legal Environment of Business |
15 | Project Study |
16 | Strategic Management |
17 | International Business Environment |
18 | Fundamentals of Management |
19 | Organizational Behaviour |
20 | Principles of Marketing Management |
21 | Accounting for Marketing Managers |
22 | Information Technology for Managers |
23 | Statistical Methods for Business Decisions |
24 | Retail Marketing |
25 | Consumer Behaviour |
26 | Personality Development |
27 | Indian Ethos and Values or Environmental Science |
28 | E-Business Fundamentals |
29 | Quantitative Techniques |
30 | Advertising and Sales Promotion |
31 | Sales and Distribution Management |
32 | International Marketing |
33 | Entrepreneurship or Managerial Economics |
34 | Summer Internship Project |
35 | Supply Chain Management |
36 | Customer Relationship Management |
37 | Digital Marketing |
38 | Corporate Communication |
39 | Strategic Product Management |
40 | Principles of Public Relations |
41 | Marketing Strategies |
42 | Marketing Laws |
43 | Service Marketing |
44 | Business Marketing |
45 | Strategic Brand Management |
46 | Advance IT Tools or Information System and Applications |
47 | Major Research Project or Case-Based Industrial Analysis Project |
48 | Comprehensive Viva Voce |
49 | Direct and Event Marketing |
50 | Rural Marketing |
51 | Marketing Decisions |
52 | Contemporary Marketing Management |
53 | Marketing Audit |
54 | Emerging Marketing Concepts |
55 | Marketing for Non-Profit Organization |
56 | Retail Buying Techniques |
Mentioned below are some states in India that offer the program.