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Columbia Institute of Engineering and Technology MBA IN MARKETING Course Key Highlights

Columbia Institute of Engineering and Technology MBA IN MARKETING Course Key Highlights, Columbia Institute of Engineering and Technology - CIET MBA IN MARKETING Eligibility, Duration, Fees Structure, Mode, Entrance Exam, Application Form, Admission Process, Scholarship, Education Loan, Specializations, Teaching Subjects, Documents Required, Job & Scope 2024

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Columbia Institute of Engineering and Technology - CIET
  • Raipur-Chhattisgarh, Chhattisgarh
  • Estd 2003
  • Private College
  • AICTE

MBA IN MARKETING Course Full Detail 2024

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Students who are talkative, extroverts, make friends easily and have the power to captivate others through their words MBA in Marketing is best for them. You can get a chance to explore several opportunities in promotions, advertisements, entertainment, media, sales or other applied management fields, no matter what your basic interest is because Marketing department is an important department in every field and company.

Job Types

  • Advertising Manager
  • Brand Manager
  • Market Research Analyst
  • Marketing Communications Manager
  • Marketing Executive
  • Marketing Manager
  • New Product Manager

Pay Packages Offered for MBA in Marketing

  • Marketing Executive - Rs. 2,89,189-10,90,000
  • Marketing Director - Rs. 10,00,000-16,70,000
  • Brand Manage - Rs. 15,00,000-50,00,000

Top Recruiters in MBA Marketing

  • Tata
  • Reliance
  • Nestle
  • State Bank Groups
  • IDBI
  • Nokia
  • HSBC
  • Abbott
  • Pfizer
  • Samsung
  • McKinsey & Company, Inc.
  • Boston Consulting Group

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MBA IN MARKETING: Subjects of Study (Syllabus)

Paper Code Subjects of Study
1Human Resource Management
2Business Communication
3Information Technology Management
4Organization Effectiveness & Change
5Management Science
6Economic Environment of Business
7Financial Management
8Management Accounting
9Production & Operations Management
10Marketing Research
11Management of Information System
12Business Ethics & Corporate Social Responsibility
13Strategic Analysis
14Legal Environment of Business
15Project Study
16Strategic Management
17International Business Environment
18Fundamentals of Management
19Organizational Behaviour
20Principles of Marketing Management
21Accounting for Marketing Managers
22Information Technology for Managers
23Statistical Methods for Business Decisions
24Retail Marketing
25Consumer Behaviour
26Personality Development
27Indian Ethos and Values or Environmental Science
28E-Business Fundamentals
29Quantitative Techniques
30Advertising and Sales Promotion
31Sales and Distribution Management
32International Marketing
33Entrepreneurship or Managerial Economics
34Summer Internship Project
35Supply Chain Management
36Customer Relationship Management
37Digital Marketing
38Corporate Communication
39Strategic Product Management
40Principles of Public Relations
41Marketing Strategies
42Marketing Laws
43Service Marketing
44Business Marketing
45Strategic Brand Management
46Advance IT Tools or Information System and Applications
47Major Research Project or Case-Based Industrial Analysis Project
48Comprehensive Viva Voce
49Direct and Event Marketing
50Rural Marketing
51Marketing Decisions
52Contemporary Marketing Management
53Marketing Audit
54Emerging Marketing Concepts
55Marketing for Non-Profit Organization
56Retail Buying Techniques
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Top MBA IN MARKETING Institute in India

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