MBA Executive In Marketing Course Full Detail 2024

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MBA. Executive in Marketing is a master level course. The full degree course consists of 2-year and its syllabus is divide in 4-semester of six month each. It is the procedure of creating interest in customer regarding goods or services. The study relating to market research and analysis, promotion, selling product designs, pricing, and distribution and other similar marketing concepts involves in this course. Area of course provide study to candidates more on the concepts and fields such as promotions, advertising, research, and sales. It provide knowledge and skill related to this course syllabus.

MBA. Executive in Marketing Employ Zone:

MBA. Executive in Marketing Job Scopes:

MASTER OF BUSINESS ADMINISTRATION IN EXECUTIVE IN MARKETING
- Duration
  
  2 Years
  
  Mode
  
  Year
- Type
  
  Degree
  
  Eligibility
  
  Graduation
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ADMISSION 2024

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PHD ADMISSION

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MBA Executive In Marketing: Subjects of Study (Syllabus)

Paper Code	Subjects of Study
1	Fundamentals of Management
2	Organizational Behaviour
3	Principles of Marketing Management
4	Accounting for Marketing Managers
5	Information Technology for Managers
6	Statistical Methods for Business Decisions
7	Retail Marketing
8	Business Communication
9	Human Resource Management
10	Financial Management
11	E-Business Fundamentals
12	Quantitative Techniques
13	Marketing Research
14	Consumer Behaviour
15	Personality Development
16	Indian Ethos and Values or Environmental Science
17	Advertising and Sales Promotion
18	Sales and Distribution Management
19	International Marketing
20	Entrepreneurship or Managerial Economics
21	Summer Internship Project
22	Supply Chain Management
23	Customer Relationship Management
24	Digital Marketing
25	Corporate Communication
26	Strategic Product Management
27	Principles of Public Relations
28	Marketing Strategies
29	Marketing Laws
30	Service Marketing
31	Business Marketing
32	Strategic Brand Management
33	Advance IT Tools or Information System and Applications
34	Major Research Project or Case-Based Industrial Analysis Project
35	Comprehensive Viva Voce
36	Direct and Event Marketing
37	Rural Marketing
38	Marketing Decisions
39	Contemporary Marketing Management
40	Marketing Audit
41	Emerging Marketing Concepts
42	Marketing for Non-Profit Organization
43	Retail Buying Techniques